The advantages of Facebook marketing are: firstly, Facebook helps businesses find the right target customers they want. Facebook collects customer information through what customers share on the social network, and then thanks to tools like Facebook Graphsearch and the Advanced Facebook filter to find and group into a lead file. Putting information to the right audience enhances the performance of your ads (i.e. increasing the likelihood that your customers see, receive ads from that decision to make a purchase).
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